We have become a leading innovator in the global dairy snacks market by combining our entrepreneurial vision with Ireland’s scientific talent, quality dairy ingredients, global reputation and sustainable competitive advantage in dairy.
We are focused on the development of innovative, all-natural, hand-held dairy snacks for the global market.
OUR INNOVATIONS
We have developed a “world-first” category of hand-held dairy snack bars. These deliciously creamy, chilled, dairy bars are high in protein and made with a short list of all-natural ingredients.
The dairy bars come in an easy to open, mess-free pod and in a range of fruit and chocolate flavours - perfect for on-the-go, lunchbox and in-home snacking.
In the Irish and UK markets the dairy bars are launching under the Fruchee® brand, targeting consumers of all ages; in the French market the dairy bars are launching under the Tapufin® brand, targeting children for the famous afternoon Goûter snacking occasion.
PARTNERSHIPS
We have a unique product development partnership with Moorepark Food Research Centre, the world renowned dairy research and development centre, located in Fermoy, Co. Cork.
We manufacture, test and refine our products in the Irish market by selling directly to retail and foodservice customers.
For the European market, our products are sold through distribution partners.
Outside of Europe, we employ a franchise model.
SUSTAINABILITY
We have a strong commitment to sustainability in all that we do, we are a verified member of the Origin Green sustainability programme, initiated by the Irish Government.
Origin Green is the world’s first food and drink sustainability programme operating on a national scale, uniting government, the private sector, farmers and food producers.
Independent accreditation and verification are built into every stage of the supply chain. Food manufacturers are independently verified by international auditors, Mabbett.
