From farm to plate, the company invests in the standards, processes, training, product development and delivery methods necessary to meet its objective - to be the best at what it does.
Irish Country Meats' marketing philosophy is based on working in close partnership with key customers in individual markets. This partnership approach promotes the sharing of information in an open and constructive manner, resulting in a more customer focused, cost-effective delivery of product in a dynamic and competitive marketplace.
Close liaison with its customer base has allowed Irish Country Meats to streamline its business, removing unnecessary costs and increasing efficiencies while developing an extensive understanding of evolving consumer needs and market trends.